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Sri Lanka sees tourism boost

Sri Lanka sees tourism boost

Sri Lanka is aiming to attract more visitors from key markets such as the UK, Germany, France and Russia and promote sustainable tourism.

The destination launched a rebrand at this year’s World Travel Market, and also revealed that it had seen a return to 1 million visitors by September and that it anticipates a total of 1.5 million visitors for the year.

The Hon. Minister of Tourism Harin Fernando said: “The Ministry and the Sri Lanka Tourism Promotion Bureau’s paramount focus is to create a robust country brand through a comprehensive rebranding exercise, highlighting Sri Lanka’s unique assets. To achieve this, we will prioritise the key source markets through year-round digital and PR campaigns, with a particular emphasis on the UK. Ongoing promotions will introduce new initiatives to maintain a competitive edge for the destination.”

Sri Lankan Airlines, the national carrier, says it is also gearing up to extend its routes, connecting more UK cities and other key destinations

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