Sri Lanka is aiming to attract more visitors from key markets such as the UK, Germany, France and Russia and promote sustainable tourism.
The destination launched a rebrand at this year’s World Travel Market, and also revealed that it had seen a return to 1 million visitors by September and that it anticipates a total of 1.5 million visitors for the year.
The Hon. Minister of Tourism Harin Fernando said: “The Ministry and the Sri Lanka Tourism Promotion Bureau’s paramount focus is to create a robust country brand through a comprehensive rebranding exercise, highlighting Sri Lanka’s unique assets. To achieve this, we will prioritise the key source markets through year-round digital and PR campaigns, with a particular emphasis on the UK. Ongoing promotions will introduce new initiatives to maintain a competitive edge for the destination.”
Sri Lankan Airlines, the national carrier, says it is also gearing up to extend its routes, connecting more UK cities and other key destinations
