Search engine and travel agency Skyscanner has launched its website and mobile web facility in Hindi, aimed at providing travellers in India with a more localised and user-friendly experience.
The move coincides with projected growth in the India travel market and the fact that the target market is increasingly booking travel online.
Commenting on the launch, Hugh Aitken, VP of strategic relations at Skyscanner said, “The Indian travel market is one of the fastest growing in the world and we see immense potential to help connect millions of travellers with some of the most ambitious travel providers in the industry. When accessing flight options on Skyscanner travellers will now automatically be redirected to the Hindi locale on the airline or online travel agency site. As well as native language support, we are also investing across our entire product portfolio, not just for consumers but importantly too for our partners in areas such as distribution, advertising, and data.”
