
Saudia, the national flag carrier of Saudi Arabia, has unveiled a rebrand, as part of a new brand identity for Saudia Group, formerly known as Saudi Arabian Airlines Holding Corporation.
The rebrand comes at a time when Saudia Group says it is reaffirming its commitment to driving aviation growth and shaping the future of the Kingdom’s aviation industry, in alignment with Vision 2030.
Saudia Group consists of a diverse portfolio, comprising 12 Strategic Business Units (SBUs), which all support the advancement of the aviation sector, not only in the Kingdom but in the MENA region as well.
His Excellency Ibrahim Al Omar, director general of Saudia Group, said: “This is an exciting time in the Group’s history. The new brand offers much more than an evolution of our visual identity, but rather a celebration of all that we have achieved. We are implementing a fully integrated programme that will enable us to play a driving role in advancing Vision 2030, in line with the targets of the Saudi Aviation Strategy. We are committed to expanding the fleet of the group to 318 aircraft and serve 175 destinations.”