The Michelin Guide is highlighting those hotels that raise hospitality to ‘an art form’, creating memorable experiences for travellers, with a new award called the ‘Michelin Key’.
Gwendal Poullennec, international director of The Michelin Guides said: “The Michelin Key is a clear, reliable indicator for travellers. Just as the Michelin Star highlights those restaurants that are at the top of their game, the Michelin Key recognises the most exceptional hotels throughout the world. It is also an acknowledgment of the teamwork of committed, enthusiastic hospitality professionals.”
Each year, the Michelin Key will distinguish what the Guide says are ‘remarkable establishments led by teams with unique forms of finesse’. It will be awarded after anonymous stays conducted by The Michelin Guide’s hotel experts.
The first Michelin Key selection will be revealed in the first half of 2024. The Michelin Guide has been reviewing hotels for the last four years and thus far has selected 5,300 top hotels around the world. The selection process is based on hotels meeting five criteria: a destination unto itself: the hotel contributes to the local experience; excellence in interior design and architecture; individuality, reflecting personality and authenticity, quality and consistency in service, comfort and maintenance and consistency between the level of experience and the price.
